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Scottsdale SEO for Churches

As a local church, your ministry includes outreach in your surrounding neighborhoods. You most likely have postcards, flyers, or organize your volunteers to pass out print material every couple of months. The holidays are always a great opportunity to try to reach out to your local community and invite them to church. What about the other 355 days of the year ?? What if your church could have a process in place that Daily uses inexpensive resources to reach out to the people around you?

Church SEO?

Church SEO most likely has not come up in your leadership meetings, but it should. When you are looking for a restaurant in your neighborhood, where do you look? Chances are you look online, on your phone or ask your friends on Facebook. Let’s be honest, we all use the internet far more than we care to admit. Why not make the internet work for you. This is what SEO for churches is all about. When you type in “Christian churches in Scottsdale” (or wherever your home town is) you want your church to be among the choices on the first page !! That is an organic search, and Google is amazingly smart at recognizing where you are and trying to anticipate what you are looking for. They have teams of techs whose whole job is anticipating what you want. Organic search engine optimization for churches is our specialty.

Why Salterra?

Our goal at Salterra SEO is to bridge between the algorithms and code behind Google and increasing your congregation. We love helping churches understand SEO and how they can use it to strengthen their interactions with current members, outreach to prospective members, and provide online sermons as well. We know that churches rely heavily on volunteers, have limited budgets, and tend to think “face to face” when it comes to evangelizing. We also know that society as a whole right now is linked heavily with online communication, so we are working with you to leverage your outreach. SEO and organic SEO companies are the driving force behind helping new businesses and churches compete with larger, more established organizations on a level playing field. Many people see the Bible as antiquated, even though you and I know that the message is as relevant today as it was two thousand years ago. (talk about a true organic message!!) By harnessing the accessibility of the internet and reaching people within their comfort zone, we can show them the relevance of scripture and the real-world applications that God has in their everyday lives. Our outreach (and yours too) can be global.

The internet offers us an amazing opportunity to touch the lives, hearts, and souls of potentially everyone on our planet! As you strengthen the good news in the hearts of your followers, allow Salterra’s Church SEO division to strengthen your outreach and minister outside your local flock.

To address the need for church website SEO, we offer services in Crawlability, Speed, and Security. We provide any combination of these three services based on a church’s specific needs and budget, and our team is well versed in helping church leadership to prioritize these goals.

Our Crawlability service includes keyword research, optimization of all metadata, and sharing a sitemap with Google. Speed includes taking the necessary steps to make the webpage load faster, such as minification of CSS and Javascript, and reducing media file sizes across the entire website. Security involves procuring and installing a certificate, along with making modifications to the website to ensure there are no mixed-content errors and that SSL is being forced.

The deliverables for these services include a before and after SEO report, along with a multi-tab excel spreadsheet detailing each of the following:

We commonly see websites SEO score move from the 60s into the 90s after the completion of our work.

How It Works

The processes we employ help your church be found in Google by people when they search for answers to questions about marriage, divorce, parenting, finance, mental health, and many other felt-need topics. Today, people are searching for answers online. When they are looking for answers, Google is often where they turn to. You want your church to be the one who will answer these questions, and lead the lost into the arms of your church.

OUR PROCESS

Our team will analyze your entire website, and make recommendations to improve your on-page SEO. This will include analysis of your H1, Title and Meta Tags, Image Alt Tags, Keywords, Content, Backlinks Load Speed and URL Structure.

Analysis

In the analysis phase, our team will perform an in-depth crawl of your whole website. This will give us data on how your website is currently performing, and how we should proceed in the SEO optimization process to improve crawlability.

We will be looking at the following criteria:Our team will generate a list of errors and improvement recommendations that will be provided to the church.

Keyword Research

Our team will perform detailed keyword research. This will provide us with a lot of information about what people are searching for in your area, and which keywords should be optimized on your website.

We will create a keyword strategy around your ministries, including which keywords have the highest value, and where your website can rank the most effectively.

Your church will also be given a document outlining keywords to be implemented in your blogging strategy moving forward.

Optimization

During this phase, our team will implement the research conducted in the first two phases.

Monitoring

Google Analytics will be installed on your website. This is one of the best tools around for monitoring traffic to your site.

This phase will involve the implementation of tracking code into the pages of your web site, and the correct set-up of the Google Analytics Dashboard. This will allow you to monitor future traffic improvements.

Reporting

Your church will receive a detailed report upon completion of our Church Website SEO project. This document will outline all the work that was carried out on your site.

The document will also make recommendations for you to keep your website performing at its best.

Finally, it will show before and after analysis, so you can easily see the improvements that have been made in areas such as your SEO score and page load time.