SEO is not all about getting traffic to certain web pages. If a high level of traffic is all that’s required to enhance revenue for an online business then, SEO would have been so easy. However, the goal of SEO is to ensure that the right kind of visitors get to your web pages. You can have very high rankings on search engines but you do not make any sales. Getting traffic from all the right places is no easy thing but a Scottsdale SEO company like Salterra can be of great help to determine WordPress vs. Wix, which is a better choice for your new website.
For a start, it is not easy to keep track of the changes in algorithms used by search engines to rank websites. This is particularly why you cannot handle SEO on your own. An SEO expert uses skill and experience to employ techniques which will boost your online ranking. The fact that some of these techniques and activities may take a while to show results does not mean that they are not effective. A SEO company in Scottsdale does not perform these activities just once. It is an ongoing process that may take months and even years if a company is to remain on top of search engine’s result pages.
There are numerous services that a Scottsdale Internet Marketing company can offer. This includes activities like content development, link building and keyword research. The first thing that the company does when launching an SEO campaign for a client is to identify the goals of that campaign. By identifying the goals and objectives of an SEO campaign, the company can come up with a list of activities which will help in achieving those set goals.
Additionally, the SEO company has to do a keyword research. Your site needs to rank high on certain keywords and it is up to the company to identify them. There are highly competitive as well as low competitive keywords for every website found online. Ranking high on these competitive keywords is never easy and requires some strategizing.
When looking for the suitable Scottsdale Search Engine Optimization company, make sure you are familiar with the services it can offer. There are those companies which employ black hat techniques to make websites rank high. The bad thing about these activities is that they can cause a website to be blacklisted by Google. This can do more harm than good to your site. Hire a Scottsdale SEO company like Salterra Web & SEO with a good reputation if you want to be on the safe side.
How does Google Determine Local Rankings?
Google uses an algorithm combined with user behavior data and machine learning to help them determine which websites rank where and for what search terms at any given time. This algorithm is in a constant state of flux, measuring and weighing over 200 ranking signals and undergoing hundreds of updates each year.
Luckily for us, Local SEO is a bit easier, and is based off of a much smaller subset of rules. In order to rank locally using Google My Business (or GMB for short), Google considers three primary factors. There are others of course, but these three will help you establish a solid foundation to build upon.
- Proximity to the user: Google considers which business locations are closest to the user conducting the actual search query. After all, if a user is looking for a local roofer, it wouldn’t make sense for Google to show them a service provider that was 50 miles away.
- Relevancy to the query: Here, Google seeks to determine how relevant your business is to the query conducted by the end user. For example, if the user is searching for a wedding photographer but you only advertise nature photography, then Google is unlikely to show your “nature photography” site to the user even though it is “local” to them.
Popularity: Google uses a voting system of sorts to help them determine how useful and popular users find certain businesses to be. For example, links, mentions, reviews, likes, social shares and more all contribute to how popular, trustworthy and useful Google thinks your site is for others. The more popular you seem, the higher your chances of getting ranked.