Link Removal & Penalties

Salterra understands that google and other search engines have become strict when it comes to acquiring back-links to your site.

In the past, a simple set of back-links from high ranking web sites was enough to push your website to the top. But now, it has become vital to diversify and know all the nuances of this process before starting on a campaign. If a site owner doesn’t do this, they are asking to be penalized.

Let’s take a look at what needs to happen for link removal and penalties to happen involving major search engines. Memorizing these details now could save you down the road.

Defining “Bad Links”

To start, the main thing a business owner has to find and determine what constitutes a bad link. What should a website not have? What does Google look for when crawling your site and links to your site?

A negative or bad link is one that is inactive (i.e. site is closed or removed) or is similar to all other links.

This can happen when the same website is being utilized to drive in most of the traffic. Let’s imagine a site that has 10 back-links and all being from one particular website. This can get you penalized.

Search engines want diversity from where links are coming from. Salterra – Scottsdale Linking, tracks, monitors and removes any links that do not find the structure of the project. This is a must for those who are looking to update their linking profile.

Here are additional samples of links you want to avoid:

  1. Worthless Traffic From Other Parts Of The World (i.e. Oriental Traffic For US Website)
  2. Links That Are too Optimized (Too Many Keyphrases In One Line)
  3. Spammy Links From Comment Sections of blogs

Target these as soon as you can because they will do a lot of damage to your ability to rank.

What is Link Removal?

So, let’s assume Salterra SEO has sat down and recognized the importance of a cleaner link profile. Salterra will want something that suits the search engine’s algorithm. This will only happen when you clean up the entire link profile.

It is time to either redirect or remove links.

For links coming into your site (links driving traffic to you), you will want to have them removed. Now, how do you go about doing this?

You will have a few options:

  1. Contact the site owner that has linked to you and ask them to remove the bad links to your site
  2. Remove the linked  webpage from your site (not always the best option, but may necessary at times)
  3. Start link building all over again (not the best choice)
  4. Contact Salterra and let us take care of it for you

It is up to you how you try and get those inbound links off of your link structure.

For links pointing away from your site (anything sending people to other sites from yours) will also have to be analyzed. You want links that are alive and related to your niche market.

Google, Yahoo, and Bing have upped their game when it comes to links. They want to make sure people are not cheating the system and bad processes that have been done in the past. In fact, people continue to try to fool the search engines causing more and more damage.

Salterra will help you to be smart and think long-term with your strategy.