Organic Link Building

Search Engine Optimization is a complex field that includes both on-page and off-page elements. The on-page things are the things that you would want to get fixed before anything else making sure that your site’s HTML is with standards and that your site is mobile-friendly, but after you’ve fixed those most glaring potential challenges the next step is the off-page work, of which link building is a vital part.

Most search engines find your content writing primarily through external links, and they use those links to assess how famous your site is, and how much people like it. If your site is linked to by print media, popular bloggers, high profile businesses related to your niche, then that probably means that you have something interesting to read about. In contrast, if it is only linked to by a handful of web directories or some bloggers that are known to accept cash to link back to websites, then the search engines are likely to question the value of your content. They won’t give much weight or priority to lower quality sites.

Link building for Internet Marketing involves finding sites that are high quality and that are relevant to your niche and getting them to place a link back to you. Trading links, link ‘triangles’ and paid for links are very risky, and they will most likely get your site penalized for having what Google would call an “un-natural looking link profile”. The best chance you have of getting high-quality links is to send out content announcing thing that happens in your company, take advantage of quality guest blogging opportunities, share info-graphics, or community events that will get people linking to you.

Salterra will assist you to get links that are given freely and willingly, rather than ones that seem forced. These links will most likely have different connection text, and may even link to different pages within your site, which will give you a better overall link structure for the search engines.

Scottsdale SEO by Salterra watches and monitors all links coming in, it’s important that you’re mindful of how you link out as well. We don’t accept links for pay, no matter how tempting the offer is. We don’t accept links to your sites that are unrelated to your niche and don’t just automatically link back to anyone that links to you. That’s where things can start to go wrong and you’ll end up with a website that is (rightly or wrongly) thought of as being ‘low quality’ in the minds of the search engines.

If you did go on a link building spree and acquired links that are low quality, ask the webmasters to remove them. If they can’t or won’t do this, then you should look at telling Google that you want to disavow the links. You can do this in your webmaster tools control panel. If you haven’t got a webmaster tools panel set up, you should get one immediately. Webmaster Tools is a free service offered by Google, and it will give you some valuable insights into the performance of your website. Be Safe and do it right. Contact Salterra Today