Target the searches that bring customers, not just clicks.
We identify the exact terms your ideal customers use at each stage of their decision — and build a content and optimization strategy around the ones that drive revenue.
Targeting the wrong terms costs you everything
High-volume keywords aren't valuable if they don't convert.
Most keyword mistakes fall into two categories: chasing vanity terms with huge search volumes that attract the wrong audience, or ignoring the specific, lower-volume phrases where purchase intent is high and competition is beatable. Both errors waste months of effort and budget.
Our research process maps keywords by intent — navigational, informational, commercial, and transactional — then filters by difficulty, relevance, and realistic ranking potential for your domain. You get a master keyword map with a clear content and optimization plan attached to each cluster.
What's included
Keyword research built into a complete content strategy
Keyword deliverables are only useful when they connect directly to an action plan.
Seed Keyword Discovery
Interview-based and tool-assisted discovery of the core terms, problems, and questions your target customers search — in their language, not yours.
Competitor Keyword Gap Analysis
Identify every keyword your top competitors rank for that your site currently misses, sorted by traffic opportunity and difficulty.
Search Intent Classification
Map every keyword to its intent stage — informational, commercial, transactional — so content is matched to the right type of page.
Keyword Difficulty Scoring
Filter the full keyword set to surface terms where your domain has a realistic path to a top-10 ranking within a defined time horizon.
Topic Cluster Mapping
Group related keywords into content clusters with a pillar page and supporting content plan — the structure that drives topical authority.
Master Keyword Deliverable
A formatted spreadsheet and narrative strategy document your team can execute against — with priorities, target pages, and content briefs.
How we work
The Transparent SEO Method™
The same proven process behind every campaign — no mystery, no jargon.
Audit & Game Plan
We benchmark your rankings, site and competitors — then hand you a prioritized plan in plain English.
Foundation Fixes
We clean up the technical and on-page signals so Google can finally trust and rank your site.
Build & Earn
Content, authority and local signals move you up for the searches that bring real customers.
Report & Refine
Every month: what we did, what moved, what is next — rankings, traffic and leads, in plain English.
Scottsdale SEO Company is a Salterra brand — these figures reflect our team’s work as Salterra. See our client reviews and results.
Good questions
Your questions, answered straight.
Keep exploring
Related pages.
On-Page SEO
Apply keyword strategy directly to page optimization for maximum impact.
Explore On-Page SEO →SEO Content Writing
Turn keyword clusters into published content that ranks and converts.
Explore SEO Content Writing →SEO Audits & Strategy
Pair keyword research with a full site audit for a complete strategy.
Explore SEO Audits & Strategy →Your free SEO audit
Find out which keywords you should be winning.
We’ll review your website, your Google Business Profile, your top competitors and your keyword gaps — then hand you a prioritized plan in plain English. Yours to keep, whether we work together or not.
- No contracts, no pressure, no jargon
- A real action plan — not a sales pitch
- Reviewed by a 14-year, 300+-review SEO team