More organic traffic to the pages where customers buy.
We optimize product pages, category architecture, and site structure so your store ranks for the searches that lead to purchases — not just traffic.
E-commerce SEO is a different challenge
A thousand product pages creates a thousand places things can go wrong.
E-commerce sites face technical SEO challenges that don't exist on smaller sites: faceted navigation generating millions of URL combinations, thin product descriptions duplicated from manufacturers, category pages with no real content, and crawl budget burned on paginated archive pages Google doesn't need to index.
Our team has experience with the full e-commerce stack — Shopify, WooCommerce, custom builds. We audit your catalog architecture, fix the structural issues, and then build the content and link strategy around your highest-revenue category and product pages.
What's included
E-commerce SEO from architecture to product copy
Covering every layer that affects how online stores rank and convert organic traffic.
Catalog Architecture Audit
Evaluate URL structure, category hierarchy, faceted navigation, and pagination to minimize crawl waste and maximize index coverage of revenue pages.
Product Page Optimization
Unique titles, meta descriptions, body copy, and schema markup for every product — eliminating manufacturer-description duplication.
Category Page SEO
Transform category pages from empty listing grids into content-rich, keyword-optimized landing pages that earn and hold top-10 rankings.
Faceted Navigation Control
Configure canonical tags, noindex directives, and crawl rules to prevent filter combinations from cannibalizing your organic footprint.
Product Schema & Rich Results
Implement Product, Review, and Offer schema so your listings earn price, availability, and rating displays in Google search results.
E-commerce Content Strategy
Buying guides, comparison content, and supporting blog pages that capture upper-funnel searches and build authority for product category rankings.
How we work
The Transparent SEO Method™
The same proven process behind every campaign — no mystery, no jargon.
Audit & Game Plan
We benchmark your rankings, site and competitors — then hand you a prioritized plan in plain English.
Foundation Fixes
We clean up the technical and on-page signals so Google can finally trust and rank your site.
Build & Earn
Content, authority and local signals move you up for the searches that bring real customers.
Report & Refine
Every month: what we did, what moved, what is next — rankings, traffic and leads, in plain English.
Scottsdale SEO Company is a Salterra brand — these figures reflect our team’s work as Salterra. See our client reviews and results.
Good questions
Your questions, answered straight.
Keep exploring
Related pages.
Technical SEO
Large catalogs generate complex technical SEO challenges — start here.
Explore Technical SEO →SEO Content Writing
Unique product and category copy is foundational to e-commerce rankings.
Explore SEO Content Writing →Business Automation
Abandoned-cart emails, post-purchase flows and review automation that lift e-commerce LTV.
Explore Business Automation →Ready when you are
See which product pages are leaving revenue behind.
See exactly what we do and what it costs — or tell us about your business and we’ll send back a plan with a straight-up price. No contracts, no pressure.
(480) 613-3135